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For a great night's sleep

Premium baby swaddles, baby sleeping bags and baby bedding.

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Joey Pod Transitional Swaddle

Use in 3 ways - swaddle, transition & baby sleeping bag!

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Joey Pod Transitional Swaddle BagJoey Pod Transitional Swaddle Bag

Bamboo Muslin Wraps

Bamboo Muslin wraps feel so silky soft and light, they almost float

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Fitted Cot Sheet

Bub can now dream on sheets as luxuriously soft as silk.

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organic fitted cot sheetsorganic fitted cot sheets

Joey Pouch

The original Australian swaddle wrap. Safe & comfortable swaddling for newborn babies.

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Joey Swag

Get sleep in the bag with our luxurious range of baby sleeping bags.

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A beautiful Blankie, a must-have nursery accessory and keep-sake for years to come.

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Bubbaroo Baby Sleeping Bags, Swaddles, and Blankets

  • Celebrating 10 Years of Bubbaroo

    As we celebrate our 10th birthday, we have created a short video to remind us all of why we do what we do - we're passionate about Helping Babies Sleep. Please have a look and enjoy.

    From the bottom of my heart, thank you for choosing Bubbaroo.

    Nicole Cassey
    Mum, Founder & CEO

Helping your baby to sleep in comfort, easily

Finest products researched, tested and crafted with passion to deliver the best sleep

  • Better Sleep related

    At Bubbaroo, we’ve got you covered throughout bubs early sleep journey. Newborn bubs start with our Joey Pouch® to swaddle them up for better quality sleep. If your baby likes to be swaddled and you want to transition then stage 2 is the Joey Pod Transitional Swaddle which can be used as a swaddle, one arm out or both arms out like a baby sleeping bag.  Once bub is rolling onto their tummy, it’s time to move them into a Joey Swag® Baby Sleeping Bag which is specially designed for bub to move freely while staying covered.

    Travel baby sleeping bag

    Travelling with a baby         & jet lag!

    Jet lag is inevitable for travellers. How do babies manage time zones? The Bubbaroo team are seasoned travellers with babies and young children and between us we have some handy tips!

    Visit Blog
  • Nicole's Story

    I’m Nicole Cassey, Mum, founder and CEO of Bubbaroo. My story as a sleep product innovator follows in close step with the sleep story of my first child, Jacob…As with every parent, my life changed forever after the birth of my son Jacob. 

    Read full story
  • Welcome to Bubbaroo UK.

    Created by Mums, for Mums, Bubbaroo’s range of specifically designed quality baby sleep products mean you can have peace of mind you’re wrapping your baby in nothing but love giving your baby safety, comfort and security.

    Australian owned and operated, Bubbaroo is an online retailer and wholesaler of an ever-increasing range of boutique baby sleepwear. Essentially, we are a one stop shop for parents to find solutions to their baby’s sleeping problems using our beautiful range of 100% natural Joey Swag Baby Sleeping Bags, Joey Pouch Swaddle Wraps, essentials and more.

  • Sleep Deprived and Desperate?

    Bubbaroo, the original Joey Pouch Swaddle Wrap and Baby Sleeping Bags were born out of necessity, motivation, creativity and maybe a hint of desperation as I struggled to find solutions to my baby son Jacob's sleeping problems.

    I essentially wanted something - likened to a swaddle blanket - that kept our babies safe and comfortable all night long, even if they had a tendency to kick off their blankets. This is where the idea for our first product, the Joey Pouch Swaddle Wrap originated.  Designed to simulate a mother's womb and give your baby a sense of security as they sleep without being restrictive or forcing your baby's arms or legs into a particular position - not a strait jacket in sight! The Joey Pouch Swaddle led to the development of the Joey Swag Baby Sleeping Bag range for babies, toddlers and kids. 

    Bubbaroo is different because we don’t try to be all things to all people. Simply, we specialise in safe, stylish, high quality sleepwear products and provide education to expectant, new and experienced parents of young children.

    We’ve created a line of premium quality baby sleeping bags, baby swaddles and baby bedding that have since been tried, tested and loved by my babies throughout the UK and Australia.

    We’re also developing new product lines and we now have our new Platinum Range with beautiful organic 500 thread count cotton sateen and Australian wool, because at Bubbaroo we Help Babies Sleep.

    With same day dispatch and free delivery on orders over £30, Check out our unique range of baby swaddles, baby sleeping bags, soft as silk bamboo muslin and blankets, and from all of us at Bubbaroo - have a good night.


Bubbaroos around the world

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